Fractional value engineering for B2B SaaS companies. We build the CFO-ready ROI business cases your sales team needs to win $100K+ deals — without hiring a full-time team. Built from 100+ cases at AWS.
Your product is strong. Your engineering team ships fast. But when your champion takes the deal to the CFO, they need more than a demo recording and a pricing sheet. They need a quantified business case that proves ROI in their language, with their numbers.
The companies that dominate enterprise sales (AWS, Microsoft, Salesforce, Google) all have dedicated business value advisory teams for this exact reason. They build custom financial models, run innovation workshops, and create implementation roadmaps that make buying decisions obvious.
You can't afford a full-time business value advisor. But you can't afford to lose another six-figure deal because your buyer couldn't justify the spend internally.
We build quantified, defensible business cases tailored to each strategic deal. Not a generic calculator. A custom financial model built with your prospect's real data, their industry benchmarks, and their specific transformation goals. The kind of document that gets CFO sign-off.
Facilitated sessions with your prospects' leadership to identify and prioritize their top use cases for your technology. We map their pain points to quantified outcomes, turning vague interest into urgent, funded initiatives. These workshops build executive consensus before the proposal lands.
Actionable plans that show buyers exactly how they get from contract signature to realized value. Phased timelines, resource requirements, risk mitigation, and milestone-based ROI projections. This is the artifact that turns a "maybe next quarter" into a "let's start now."
Too big for feature-based selling. Too lean for a full-time value engineering team.
You're winning mid-market deals but struggling to break into enterprise. Your ACV should be 3x higher but buyers can't justify the spend.
Complex procurement cycles, clinical and financial stakeholders, and ROI requirements that demand rigorous business case methodology.
Growing budgets, but CFOs want threat-to-value translation. You need to quantify risk reduction in dollars, not fear.
Private equity demands accountability. Your board wants value quantification across every go-to-market motion and customer engagement.
Andy spent over a decade inside AWS building and scaling their Business Value practice, most recently as a BV Principal working directly with C-suite buyers on multi-million dollar transformation deals. He's seen firsthand how the right business case turns a stalled pipeline into closed revenue. He holds an MBA and is an active angel investor in B2B SaaS.
BizVal Advisors exists to bring that same rigor to companies that can't yet justify a full-time value engineering team. Fractional engagement, Fortune 500 methodology.
See how business value consulting could impact your enterprise pipeline
See exactly what a BizVal engagement looks like — timeline, deliverables, and quantified outcomes.
A mid-market SaaS company at $75M ARR was consistently losing enterprise deals to entrenched incumbents. Their product was competitive — their value storytelling wasn't. CFOs were requesting ROI justification their sales team couldn't provide, leading to stalled deals and extended cycles.
An 8-week engagement structured to build internal capability — not just close one deal, but permanently change how the sales team sells value.
Measured 6 months post-engagement against the prior 6-month baseline:
Before BizVal, our sellers couldn't articulate ROI to CFOs. Now every enterprise deal has a custom business case. We're winning deals we would have lost — and the deals we're winning are bigger.
Ready for your own success story?
Book a Free Strategy CallRepresentative Engagement — Composite case study illustrating typical BizVal methodology and outcomes. Not a named client.
The same framework Fortune 500 value advisors use, simplified for mid-market SaaS teams. Download the template, fill in your numbers, and present to your CFO.
Opens in a new tab. Print it, fill it in, or save as PDF.
Open Business Case Template →VP Sales at $25M–$80M ARR SaaS companies closing $100K+ enterprise deals where CFO sign-off is the bottleneck. If your sales team can't put a quantified business case in front of a buyer's finance team, this is for you.
Tell us about your deal. We'll tell you if we can help. No pitch deck, no pressure.